NorthReed
Privacy Policy
Privacy Policy
Last updated: April 2026
1. Controller
UAB NorthReed, Julius Bloms Gade 6, kl., 2200 København N, Denmark. CVR: 46205146. Email: info@northreed.dk
2. What data we collect and why
Analytics (Google Analytics 4)
With your consent, we use Google Analytics 4 to collect anonymised data about how visitors use our website. This includes pages visited, time spent, general location (country/city), device type, and how you arrived at our site. This data is used solely to improve our website and services.
Legal basis: Consent (GDPR Article 6(1)(a) and ePrivacy Directive Article 5(3)).
Contact form enquiries
When you fill in our consultation request form, we collect the information you provide (name, contact details, project description) for the purpose of responding to your enquiry. This data is processed under our legitimate interest in responding to business enquiries (GDPR Article 6(1)(f)) or, where required, contract (Article 6(1)(b)).
3. Cookies and local storage
| Name | Type | Purpose | Retention |
|---|---|---|---|
| _ga | Cookie (first-party) | Google Analytics: identifies unique visitors | 2 years |
| _ga_* | Cookie (first-party) | Google Analytics: stores session state | 2 years |
| northreed_consent | localStorage | Stores your cookie consent preferences | 12 months |
4. Data recipients and transfers
Google Analytics data is transmitted to Google LLC, which may process data in the United States. Google participates in the EU-US Data Privacy Framework. No other third parties receive your data as a result of visiting this website.
5. Retention
Analytics data is retained in Google Analytics for 14 months. Contact enquiry data is retained for as long as necessary to handle your enquiry and for up to 3 years thereafter for legal and administrative purposes.
6. Your rights
Under GDPR you have the right to access, correct, erase, restrict processing of, and port your personal data. You also have the right to object to processing based on legitimate interest. To exercise any right, contact us at info@northreed.dk.
You may lodge a complaint with the Danish Data Protection Agency (Datatilsynet), Carl Jacobsens Vej 35, 2500 Valby, Denmark, dt@datatilsynet.dk, +45 33 19 32 00.
7. Withdrawing consent
You can withdraw or change your analytics consent at any time by clicking "Cookie Settings" in the footer of this website. Withdrawal does not affect the lawfulness of processing before withdrawal.